Primacy and recency effects given the examples of

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Unformatted text preview: st tube, as it were. Because the real world lacks such ideal conditions, the impressions that we form of others are susceptible to a number of perceptual biases. Primacy and Recency Effects Primacy effect. The tendency for a perceiver to rely on early cues or first impressions. Recency effect. The tendency for a perceiver to rely on recent cues or last impressions. Given the examples of person perception that we have discussed thus far, you might gather that we form our impressions of others fairly quickly. One reason for this fast impression formation is our tendency to rely on the cues that we encounter early in a relationship. This reliance on early cues or first impressions is known as the primacy effect. Primacy often has a lasting impact. Thus, the worker who can favourably impress his or her boss in the first days on the job is in an advantageous position due to primacy. Similarly, the labour negotiator who comes across as “tough” on the first day of contract talks might find this image difficult to shake as the talks continue. Primacy...
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