Primacy effect the tendency for a perceiver to rely

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: is a form of selectivity, and its lasting effects illustrate the operation of constancy. Sometimes, a recency effect occurs in which people give undue weight to the cues they encountered most recently. In other words, last impressions count most. Landing a big contract today might be perceived as excusing a whole year’s bad sales performance. Chapter 3 73 Perception, Attribution, and Judgment of Others Reliance on Central Traits Even though perceivers tend to rely on early information when developing their perceptions, these early cues do not receive equal weight. People tend to organize their perceptions around central traits, personal characteristics of the target that are of special interest to them. In developing her perceptions of her new co-worker, the experienced engineer seemed to organize her impressions around the trait of intellectual capacity. The centrality of traits depends on the perceiver’s interests and the situation. Thus, not all engineers would organize their perceptions of the new worker a...
View Full Document

This document was uploaded on 03/27/2014.

Ask a homework question - tutors are online