Unformatted text preview: t P&G can do to
change perceptions and lower the rate of female
To find out what Procter & Gamble did, consult
The Manager’s Notebook at the end of the chapter.
Source: Excerpted from T. Parker-Pope. (1998, September 9).
Inside P&G, a pitch to keep women employees. Wall Street
Journal, pp. B1, B6. Situational attributions suggest that the external situation or environment in
which the target person exists was responsible for the behaviour, and that the person
might have had little control over the behaviour. If we explain behaviour as a function of bad weather, good luck, proper tools, or poor advice, we are making situational attributions.
Obviously, it would be nice to be able to read minds in order to understand
people’s motives. Since we cannot do this, we are forced to rely on external cues and
make inferences from these cues. Research indicates that as we gain experience with
the behaviour of a target person, three implicit questions guide our decisions as to
whether we should at...
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- Spring '14
- Jerome Bruner