Situational attributions suggest that the external

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Unformatted text preview: t P&G can do to change perceptions and lower the rate of female turnover? To find out what Procter & Gamble did, consult The Manager’s Notebook at the end of the chapter. Source: Excerpted from T. Parker-Pope. (1998, September 9). Inside P&G, a pitch to keep women employees. Wall Street Journal, pp. B1, B6. Situational attributions suggest that the external situation or environment in which the target person exists was responsible for the behaviour, and that the person might have had little control over the behaviour. If we explain behaviour as a function of bad weather, good luck, proper tools, or poor advice, we are making situational attributions. Obviously, it would be nice to be able to read minds in order to understand people’s motives. Since we cannot do this, we are forced to rely on external cues and make inferences from these cues. Research indicates that as we gain experience with the behaviour of a target person, three implicit questions guide our decisions as to whether we should at...
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