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Unformatted text preview: e number of female executives has risen to more than 34 percent. The
bank wants to reach gender parity by 2007. In addition, minorities now make up 19.1 percent
of the bank’s workforce, compared to 12.5 percent in the early 1990s. Not surprisingly, the
BMO has received many awards for its Workplace Equality Programs and is now considered
a model for how to tie diversity to business success. 1 Why has the Bank of Montreal made workplace equality and diversity a top business priority? What effect do equality and diversity programs have on employee attitudes and behaviour? And why do organizations often harbor false assumptions and
myths about women employees? These are the kinds of questions that we will
attempt to answer in this chapter. First, we will define perception and examine how
various aspects of the perceiver, the object or person being perceived, and the situation influence perception. Following this, we will present a model of the perceptual
process, and we will consider some of the perceptual tendencies that we employ in
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This document was uploaded on 03/27/2014.
- Spring '14