Unformatted text preview: reflect their customer
base—to better mirror their markets. This is especially true in the growing service
sector, where contact between organizational members and customers is very direct.
As discussed in the chapter opening vignette, the Bank of Montreal has been very
active in developing programs to hire, develop, and promote visible minorities,
women, aboriginal people, and disabled persons.
The changing employment pool is not the only factor that has prompted interest
in diversity issues. Globalization, mergers, and strategic alliances mean that many
employees are required to interact with people from substantially different national
or corporate cultures. Compounding all this is an increased emphasis on teamwork
as a means of job design and quality enhancement. How can a diverse group of individuals work well together? Valuing Diversity
In the past, organizations were thought to be doing the right thing if they merely tolerated diversity—that is, if they engaged in fair hiring and employment practices
with respect to women and minorities. Firms were considered to be doing especially
well if the...
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- Spring '14
- Jerome Bruner