Unformatted text preview: rs than when they were at P&G.
In addition, half the women were stunned to hear
that P&G considered them a “regrettable loss.” This
was a huge red flag.
For the first time, it was clear that P&G’s gender
problem was rooted in the company’s insular culture. Few corporate cultures are as dominant as the
“Procter Way.” “It’s such a strong culture, they
really want sameness,” said a former brand assistant. “The way women think and the way we do
business has some inherently different qualities to
it... In retrospect, there was a gender aspect to the
culture that was not intentional, but was very, very
What should P&G do to stem the tide of women
leaving the company? You be the manager. Questions
1. Do you think that perceptions played a role in the
small number of women in management positions and the high rate of turnover? What are the
perceptions of female employees? What are the
perceptions of management regarding the career
goals and exodus of female employees?
2. What are some of the things tha...
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- Spring '14
- Jerome Bruner