They also designed female friendly benefits and

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Unformatted text preview: typing were partly responsible for the lack of women in management positions and their high rate of turnover. 2. One of the most important programs that P&G implemented was a program called “Mentoring Up,” which turned the mentoring concept on its head by having junior women “mentor” senior men on issues affecting women. The idea meant that the women of P&G would set out to change the P&G culture literally one manager—and one man—at a time. The second thing that P&G did was to make it clear to its female employees that they could have a career at the company. They set goals for women in management including a goal of 40 percent women at each level of brand management by the year 2005. They also designed female-friendly benefits, and launched an internal “advertising campaign” to convince women that they could succeed at P&G. Women now account for nearly a third of the vice-presidents and general managers in the company’s advertising and brand management ra...
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This document was uploaded on 03/27/2014.

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