Unformatted text preview: erceiver’s
thievery. Stereotyping Stereotyping. The tendency to
generalize about people in a
social category and ignore
variations among them. One way to form a consistent impression of other people is simply to assume that
they have certain characteristics by virtue of some category that they fall into. This
perceptual tendency is known as stereotyping, or the tendency to generalize about
people in a social category and ignore variations among them. Categories on which
people might base a stereotype include race, age, gender, ethnic background, social
class, occupation, and so on.7 There are three specific aspects to stereotyping.8
■ ■ We distinguish some category of people (college professors).
We assume that the individuals in this category have certain traits (absentminded, disorganized, ivory-tower mentality).
We perceive that everyone in this category possesses these traits (“All my professors this year will be absent-minded, disorganized, and have an ivory-tower
mentality.”) People can evoke stereotypes with incredibly little information. In a “first
impressions” study, the m...
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- Spring '14
- Jerome Bruner