We then tend to generalize this evaluation to others

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Unformatted text preview: attitudes. For example, the manager Halo effect. The rating of an individual on one trait or characteristic tends to colour ratings on other traits or characteristics. Similar-to-me effect. A rater gives more favourable evaluations to people who are similar to the rater in terms of background or attitudes. 94 J.C. Penney Co. www.jcpenney.net Individual Behaviour Part Two with an M.B.A. degree who comes from an upper-middle-class family might perceive a similar employee as a good performer even though the person is only average. Similarly, a rater might overestimate the performance of an individual who holds similar religious and political views. Such reactions probably stem from a tendency to view our own performance, attitudes, and background as “good.” We then tend to generalize this evaluation to others who are, to some degree, similar to us. Raters with diverse employees should be especially wary of this error. Given all these problems, it should be clear that it is difficult to obtain good subjective evaluations of employee performance. Beca...
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