Unformatted text preview: attitudes. For example, the manager Halo effect. The rating of an
individual on one trait or characteristic tends to colour ratings on
other traits or characteristics. Similar-to-me effect. A rater
gives more favourable evaluations
to people who are similar to the
rater in terms of background or
attitudes. 94 J.C. Penney Co.
www.jcpenney.net Individual Behaviour Part Two with an M.B.A. degree who comes from an upper-middle-class family might perceive a similar employee as a good performer even though the person is only
average. Similarly, a rater might overestimate the performance of an individual who
holds similar religious and political views. Such reactions probably stem from a tendency to view our own performance, attitudes, and background as “good.” We then
tend to generalize this evaluation to others who are, to some degree, similar to us.
Raters with diverse employees should be especially wary of this error.
Given all these problems, it should be clear that it is difficult to obtain good subjective evaluations of employee performance. Beca...
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- Spring '14
- Jerome Bruner