Unformatted text preview: eaturing photographs of older people
with the tag line, “Nobody has a shelf life. Stop age discrimination now.”46 Managing Diversity with Stereotype Reduction
Given the prevalence of the stereotypes noted above, valuing diversity is not something that occurs automatically. Rather, diversity needs to be managed to have a
positive impact on work behaviour. Management can use a number of strategies to
help reduce the effects of workplace stereotypes and to manage diversity.47
■ ■ Hewlett-Packard
www.hewlettpackard.com BC Hydro
www.bchydro.com Select enough minority members to get them beyond token status. When this
happens, the majority starts to look at individual accomplishments, rather than
group membership, because they can see variation in the behaviour of the
Encourage teamwork that brings minority and majority members together.
Ensure that those making career decisions about employees have accurate
information about them rather than having to rely on hearsay and se...
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This document was uploaded on 03/27/2014.
- Spring '14