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Unformatted text preview: at fail to do so, it can be a
4. Addressing climate change can enhance your company’s reputation.
A company’s “intangible value”—its knowledge, its brand
value, and its reputation with its employees, customers,
investors, and key stakeholders—can account for more
than 50 percent of its value4. Whether and how a company addresses climate change increasingly contributes to its
intangible value. It affects its value chain and key markets.
It affects how the public regards its brand—either as a
responsible company helping to solve a key environmental
problem facing society or as a company seeking short-term
profits at society’s expense. It affects how its employees
regard it and its ability to maintain a quality workforce in
competitive labor markets. It also affects how investors
regard the company.
5. Addressing climate change can enhance shareholder value.
Innovest Strategic Value Advisors conducted a study
entitled Carbon Beta© and Equity Performance: Moving
From Disclosure to Performance5 to evaluate the relation
ship among climate change, companies’ ability to mana...
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- Spring '14