Wed never done anything like that before but in 2004

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Unformatted text preview: es, or plastics. We’d never done anything like that before. But in 2004, it came up in our strategic-planning process… that there was a big theme emerging across five different businesses—a real focus on emissions reduction, energy efficiency, water supply, and what I would call the economics of scarcity… Climate change was a fundamental component of GE’s “Ecomagination” strategy that came from this key insight. GE realized that its future markets would be driven by society’s need to address climate change and other environ­ mental issues. As a result, GE committed to investing $1.5 billion in research and development related to environmen­ tal products and to growing revenues from its Ecomagina­ tion initiative to $20 billion by 2010. Similarly, in almost every sector of the U.S. economy, markets will be affected directly by the consequences of climate change or indirectly by customers’ commitment to addressing climate change. For companies that anticipate and address these market drivers, climate change can be a business opportunity; for those th...
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This document was uploaded on 03/29/2014.

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