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Unformatted text preview: es, or plastics. We’d never done
anything like that before. But in 2004, it came up in
our strategic-planning process… that there was a
big theme emerging across five different businesses—a real focus on emissions reduction, energy
efficiency, water supply, and what I would call the
economics of scarcity…
Climate change was a fundamental component of GE’s
“Ecomagination” strategy that came from this key insight.
GE realized that its future markets would be driven by
society’s need to address climate change and other environ
mental issues. As a result, GE committed to investing $1.5
billion in research and development related to environmen
tal products and to growing revenues from its Ecomagina
tion initiative to $20 billion by 2010.
Similarly, in almost every sector of the U.S. economy,
markets will be affected directly by the consequences of
climate change or indirectly by customers’ commitment to
addressing climate change. For companies that anticipate
and address these market drivers, climate change can be a
business opportunity; for those th...
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This document was uploaded on 03/29/2014.
- Spring '14