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Unformatted text preview: ) potentially require
horizontal, as well as vertical, scrolling. Placing a disclosure in a different column of a
webpage from the claim it modifies could make it unlikely that consumers who have to zoom
in to read the claim on a small screen will scroll right or left to a different column and read the
disclosure. Example 3 Optimizing a website for mobile devices will eliminate the need for
consumers to scroll right or left, although it will not necessarily address the need for vertical
scrolling. b. Hyperlinking to a Disclosure
Hyperlinks allow additional information to be placed on a webpage entirely separate
from the relevant claim. Hyperlinks can provide a useful means to access disclosures that
are not integral to the triggering claim, provided certain conditions (discussed below) are met.
Hyperlinked disclosures may be particularly useful if the disclosure is lengthy or if it needs to
be repeated (because of multiple triggering claims, for example).
However, in many situations, hyperlinks are not necessary to convey disclosures. If a
disclosure consists of a word or phrase that may be easily incorporated into the text, along with
the claim, this placement increases the likelihood that consumers will see the disclosure and
relate it to the relevant claim.
Disclosures that are an integral part of a claim or inseparable from it should not be
communicated through a hyperlink. Instead, they should be placed on the same page
and immediately next to the claim, and be sufficiently prominent so that the claim and the
disclosure are read at the same time, without referring the consumer somewhere else to obtain
this important information. This is particularly true for cost information or certain health and
safety disclosures. Example 4 Indeed, required disclosures about serious health and safety
issues are unlikely to be effective when accessible only through a hyperlink. Similarly, if a
product’s basic cost (e.g., the cost of the item before taxes, shipping and handling, and any
other fees are added on) is advertised on o...
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This document was uploaded on 03/29/2014.
- Spring '14