Assessment Task 2 version02.docx - Assessment Task 2...

Assessment Task 2
Success College Australia
Marketing Communication Briefing Report
Introduction
Success College Australia established in 2010 with the aim of providing high quality training services.
It is the college key objective to develop the required knowledge and skills for clients to be job ready
and competently undertake their chosen role in a wide range of business area. The college core
values include:
o Sustain excellence in training and assessment
o Promote innovation across all of our business operations
o Be a collaborative and caring community.
o Embrace difference and diversity
o Demonstrate integrity and equality of opportunity in all activities
o Operate with openness and accountability
Current business directions and overall marketing strategies
The current business direction is expansion. The college has planned to create two additional
campuses in Brisbane and Sydney. It indicates the college is growing and it is at the point where
additional campuses is required. With the expansion, the college starts to develop new things for the
college such as online learning, and new improved website. It is part of marketing strategies as well
with several other additions in the strategy such as:
o Two new campuses
o Online learning courses
o Upgrade websites
o Attractive free structure to clients
o Focusing provision of courses required by industry
o Provide face-to-face information services
The overall marketing strategies is to boost brand awareness of the college as well to get more clients
for the college, especially with the addition of two new campuses. The marketing strategies will be
promoting around two new campuses and the addition of combination courses (classroom and
online). It aligns with the trend today where everything is online thus the college provides various
options for clients.
Integrated marketing communication and how it can help Success College Australia to grow
its business

Integrated marketing communication is collaboration of various marketing techniques and tool under a
single marketing strategy that can give a better marketing performance and higher chances of getting
sales leads and possible direct sales. It creates a powerful marketing strategy in order to promote and
market brand and product of the company. It links various marketing techniques and tools in
synchronous with a better planning. It plays valuable role in making sure that various marketing
communication being used able to promote and improve brand awareness of Success Australia
College. The benefits of integration marketing communication will surely elevate the college brand
and its business in the market especially with the addition of two new campuses. It is important aspect
of the expansion strategy of the college.