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Assessment Task 2Success College AustraliaMarketing Communication Briefing Report IntroductionSuccess College Australia established in 2010 with the aim of providing high quality training services.It is the college key objective to develop the required knowledge and skills for clients to be job readyand competently undertake their chosen role in a wide range of business area. The college corevalues include:oSustain excellence in training and assessmentoPromote innovation across all of our business operationsoBe a collaborative and caring community. oEmbrace difference and diversityoDemonstrate integrity and equality of opportunity in all activitiesoOperate with openness and accountabilityCurrent business directions and overall marketing strategies The current business direction is expansion. The college has planned to create two additionalcampuses in Brisbane and Sydney. It indicates the college is growing and it is at the point whereadditional campuses is required. With the expansion, the college starts to develop new things for thecollege such as online learning, and new improved website. It is part of marketing strategies as wellwith several other additions in the strategy such as:oTwo new campusesoOnline learning coursesoUpgrade websitesoAttractive free structure to clientsoFocusing provision of courses required by industryoProvide face-to-face information servicesThe overall marketing strategies is to boost brand awareness of the college as well to get more clientsfor the college, especially with the addition of two new campuses. The marketing strategies will bepromoting around two new campuses and the addition of combination courses (classroom andonline). It aligns with the trend today where everything is online thus the college provides variousoptions for clients.Integrated marketing communication and how it can help Success College Australia to growits business
Integrated marketing communication is collaboration of various marketing techniques and tool under asingle marketing strategy that can give a better marketing performance and higher chances of gettingsales leads and possible direct sales. It creates a powerful marketing strategy in order to promote andmarket brand and product of the company. It links various marketing techniques and tools insynchronous with a better planning. It plays valuable role in making sure that various marketingcommunication being used able to promote and improve brand awareness of Success AustraliaCollege. The benefits of integration marketing communication will surely elevate the college brandand its business in the market especially with the addition of two new campuses. It is important aspectof the expansion strategy of the college.