Presentation03.pptx - MARKETING COMMUNICATION BRIEFING...

MARKETING
COMMUNICATION BRIEFING
REPORT
SUCCESS COLLEGE AUSTRALIA

INTRODUCTION
SUCCESS COLLEGE AUSTRALIA IS ONE OF REGISTERED TRAINING ORGANISATION THAT PROVIDES
HIGH QUALITY EDUCATION AND PROFESSIONAL TRAINING FOR CLIENTS THAT REQUIRE
IMPROVEMENT OR ENHANCING THEIR COMPETENCIES IN THEIR ROLE IN THE INDUSTRY. THE
COLLEGE STRATEGIC PLAN IS QUITE OBVIOUS AS IT TRIES TO INCREASE CLIENTS BY EXPANSION
STRATEGY. IT BUILT TWO ADDITIONAL NEW CAMPUSES IN BRISBANE AND SYDNEY THAT ABLE TO
PROVIDE HIGH QUALITY TRAINING FOR CLIENTS. IT STRATEGIC PLAN OBJECTIVES ARE:
• TO BE A LEADER IN VOCATIONAL EDUCATION AND TRAINING
•
TO ESTABLISH AND MAINTAIN HIGH QUALITY INFRASTRUCTURE SUPPORTING CLIENTS AND
STAFF
•
TO BE WELL LED, HIGH PERFORMING, PROFITABLE AND ACCOUNTABLE
• TO DEVELOP OUR PEOPLE AND RESOURCES

CURRENT BUSINESS DIRECTION
•
THE CURRENT BUSINESS DIRECTION OF THE COLLEGE IS USING A SINGLE
TERM, ‘EXPANSION’. IN MANY BUSINESSES, EXPANSION MEANS CONFIDENCE
THAT STEM FROM THE COLLEGE GROWTH AND PROGRESS SINCE ITS
ESTABLISHMENT. NOT TO MENTION THAT IT HAS FINANCIAL SUPPORT FOR
THE STRATEGY. IT IS DEVELOPING THE BUSINESS ASPECT OF THE COLLEGE
BUT IT IS BEST TO CONSIDER INTERNAL DEVELOPMENT AS WELL SUCH AS
STAFF PROFESSIONAL DEVELOPMENT, SUCCESSOR PLANNING, ETC.

MARKETING STRATEGIES
THE STRATEGIC PLAN HAS BEEN FOCUSING MAINLY FOR THE EXPANSION AND PROMOTION
OF TWO NEW CAMPUSES. IT IS UPGRADING ITS OWN WEBSITE AS WELL DEVELOPING NEW
ONLINE COURSES FOR CLIENTS. THE STRATEGIC PLAN INCLUDES THE FOLLOWING:
•
ESTABLISHING TWO NEW CAMPUSES
• OFFERING ONLINE BLENDED LEARNING
•
PROVIDING FACE-TO-FACE INFORMATION SESSIONS
•
IMPROVING WEBSITES
•
FOCUSING ON COURSES REQUIRED BY INDUSTRY
•
CONTINUALLY IMPROVING THE SKILLS, KNOWLEDGE AND EFFECTIVENESS OF SUCCESS
COLLEGE AUSTRALIA THROUGH OUR COMMITMENT TO TRAINING AND DEVELOPMENT