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MARKETINGCOMMUNICATION BRIEFINGREPORTSUCCESS COLLEGE AUSTRALIA
INTRODUCTIONSUCCESS COLLEGE AUSTRALIA IS ONE OF REGISTERED TRAINING ORGANISATION THAT PROVIDESHIGH QUALITY EDUCATION AND PROFESSIONAL TRAINING FOR CLIENTS THAT REQUIREIMPROVEMENT OR ENHANCING THEIR COMPETENCIES IN THEIR ROLE IN THE INDUSTRY. THECOLLEGE STRATEGIC PLAN IS QUITE OBVIOUS AS IT TRIES TO INCREASE CLIENTS BY EXPANSIONSTRATEGY. IT BUILT TWO ADDITIONAL NEW CAMPUSES IN BRISBANE AND SYDNEY THAT ABLE TOPROVIDE HIGH QUALITY TRAINING FOR CLIENTS. IT STRATEGIC PLAN OBJECTIVES ARE:TO BE A LEADER IN VOCATIONAL EDUCATION AND TRAININGTO ESTABLISH AND MAINTAIN HIGH QUALITY INFRASTRUCTURE SUPPORTING CLIENTS ANDSTAFFTO BE WELL LED, HIGH PERFORMING, PROFITABLE AND ACCOUNTABLETO DEVELOP OUR PEOPLE AND RESOURCES
CURRENT BUSINESS DIRECTIONTHE CURRENT BUSINESS DIRECTION OF THE COLLEGE IS USING A SINGLETERM, ‘EXPANSION’. IN MANY BUSINESSES, EXPANSION MEANS CONFIDENCETHAT STEM FROM THE COLLEGE GROWTH AND PROGRESS SINCE ITSESTABLISHMENT. NOT TO MENTION THAT IT HAS FINANCIAL SUPPORT FORTHE STRATEGY. IT IS DEVELOPING THE BUSINESS ASPECT OF THE COLLEGEBUT IT IS BEST TO CONSIDER INTERNAL DEVELOPMENT AS WELL SUCH ASSTAFF PROFESSIONAL DEVELOPMENT, SUCCESSOR PLANNING, ETC.
MARKETING STRATEGIESTHE STRATEGIC PLAN HAS BEEN FOCUSING MAINLY FOR THE EXPANSION AND PROMOTIONOF TWO NEW CAMPUSES. IT IS UPGRADING ITS OWN WEBSITE AS WELL DEVELOPING NEWONLINE COURSES FOR CLIENTS. THE STRATEGIC PLAN INCLUDES THE FOLLOWING:ESTABLISHING TWO NEW CAMPUSESOFFERING ONLINE BLENDED LEARNINGPROVIDING FACE-TO-FACE INFORMATION SESSIONSIMPROVING WEBSITESFOCUSING ON COURSES REQUIRED BY INDUSTRYCONTINUALLY IMPROVING THE SKILLS, KNOWLEDGE AND EFFECTIVENESS OF SUCCESSCOLLEGE AUSTRALIA THROUGH OUR COMMITMENT TO TRAINING AND DEVELOPMENT

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