This preview shows page 1. Sign up to view the full content.
Unformatted text preview: for these brides to watch
so that they would not miss their homeland.
Whereas Mr. Cupid works in a different and ideal
manner; the marriages are placed under three years
probation, and counselors are attached to brides to
keep in constant contact and to keep track of the
brides’ well-being‡. However, Yuan Fen and C & V
do not provide such services and their liability ends
the moment the bride marries. Ethical Analysis
The practices that are being compromised in this
industry were analyzed, by the use of the Justice,
Right and Utilitarian Approaches, to justify whether
the use of these practices are ethical or not.
The fact that agencies impose debt to poor
Vietnamese brides to have a lower price in market,
fails in Justice approach. It will be unfair for the
brides who do not have the abilities to pay back and
are compelled to work as prostitutes to pay the debt
Taking advantage of the brides’ poverty to make
more profits is unfair to the brides and also to the
grooms who are unaware of these hidden costs.
* Appendix I
Appendix A Besides, the agencies’ reluctance to ascertain the
credibility of the groom’s ability to set up a family will
result in unfairness to the bride, who has to marry a
total stranger. What if she were to find out the groom is
unable to support a family or has infectious diseases
such as HIV, after the marriage?
Most agencies put the brides in a transparent room
at shopping centers§ to attract passers-by and in a
worse scenario, brides are also displayed at trade fair.
This definitely infringes human rights by treating brides
as products. Furthermore, agencies ignore the right of
the brides’ freedom in choosing their grooms by
pressurizing and intimidating them with the cost the
agencies have incurred on their behalves and other
liabilities that agencies have brought up. Such cases
are evident in agencies that bring the brides over to
Singapore with social visit pass of 14 days to a month.
The agencies implicitly make constrain for the brides’
freedom in choosing grooms since they have to get
married in that short period of time, and failure to do so
will cause a large time elapse for them to have the
same chance again, as the agencies are very unlikely
willingly to incur the same cost again to bring them back
to Singapore after the expire of their visit passes.
This paper identifies that such practices are
unethical by the use of Utilitarian approach, otherwise
known as Cost-Benefits analysis. These marketing
strategies that the agencies used by lowering price with
hidden cost will definitely bring more profits (benefits) in
short term. But in long term such practices will bring
bad reputation (cost) to the agencies since consumers
will find out all these underlying cost one day and loose
their trust in agencies, which is a very important factor
for the survival and success of a business. In addition,
by loosening practices and policies, agencies will be
able to match more brides and grooms (benefit).
Nevertheless, this will result...
View Full Document
- Winter '14