bgs final report_spa and wellness industry

Actions by spa operators such as coming out with a

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Unformatted text preview: of spa patrons soliciting for sex in spas. By injecting more sense of professionalism and pride about their jobs for spa workers can also indirectly solve the problem. Actions by spa operators such as coming out with a set of company values, non-monetary awards to recognize the worker’s hard work, or even simple actions like providing uniforms for workers can make workers view their job as a profession. With that change of mindset, it can make spa workers think twice about offering sexual services because such actions clearly goes against their professional image. This is one of the ways in which changing the corporate culture27 of the firm can bring about better ethics performance in business. The team feels that the government can do more to ensure that such a problem is brought under good control. Despite the fact that a few years ago, the government has set regulations for the layout and design of spa premises to make it difficult for spa workers to offer sexual services, there were no follow up periodic checks on this by the authorities. The team feels that if there are constant periodic checks by the authorities, it could solve the problem to a large extent. Hard selling tactics To quote Miss Jacqueline Le Sueur from the Spa Leaders’ Roundtable Conference28, she said that the industry is believed to be lacking in integrity because spa operators are primarily focused on revenues, and not so concerned about the well being of guests or staff. Moreover, with the stress of having to maintain steady cash flows for sustaining operations, it makes spa operators encourage their workers to resort to hard-selling tactics. Therefore, the team feels that to tackle such problems of hard-selling going overboard, a top-down approach should be used. According to Martha Clark Cross, vice president and chief financial officer at Booz Allen & Hamilton, she said: “tone at the top is critical – and it’s always monkey see, monkey do”29. Collated stakeholders like SAS, SWAS and management institutions that caters training to spa operators, can come up with a standard set of curriculum to train and educate spa operators about the negative repercussions of overboard hard-selling and to formulate more professional methods of sales tactics. Spa operators should be made to understand that while revenue from hard-selling is a short term benefit, it has long term negative effects on their 27 Anne T. Lawrence, James Weber and James E. Post (2005) Business and Society: Stakeholders, Ethics, Public Policy, 11th edition, Page 109 28 Appendix A – Minutes (Page 11 of 18) of Asia-Pacific Spa Leader’s Roundtable Conference 2006 held on 17th to 18th February 2006 At Grand Plaza Parkroyal, Singapore Standards & Ethics – Miss Jacqueline Le Sueur 29 Anne T. Lawrence, James Weber and James E. Post (2005) Business and Society: Stakeholders, Ethics, Public Policy, 11th edition, Page 117 7 customer base and the image of the industry. Once the top management understands...
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This document was uploaded on 01/14/2014.

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