bgs final report_spa and wellness industry

Benefits body and health beautifying purposes help

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: eet and online survey questions Research on Spa and Wellness services 1. 2. 3. What do you think spa is all about? Health and body wellness Legal front to solicit intimate services Beauty and cosmetic Relax and rejuvenation Which is(are) the main reason(s) why you visit spa? Benefits body and health Beautifying purposes Help relax the body I like the services the therapists offer Are you aware that some spa and wellness services like ear candling actually do not work? Yes No 12 3. Are you aware that some spa and wellness services like ear candling actually do not work? Appendix K Survey Results 1. What do you think spa is all about? Health and Body wellness 40% Relax and rejuvenatio n 44% Yes 33% Yes Beauty and cosmetic 14% Legal front to solicit intimate services 2% No No 67% Health and Body wellness Legal front to solicit intimate services 4. What ethical issues have you encountered when visiting a spa? Beauty and cosmetic Relax and rejuvenation 2. Which is(are) the main reason(s) why you visit spa? I like the services the therapists offer 5% Help relax the body 47% Benefits body and health 38% Beutifying purposes 10% Hygiene and safety Do not compromise deliver d results as 3% advertised 20% Hard selling 43% Treatments do not work 6% Service Overpriced 17% Hidden Costs 11% Hard selling Benefits body and health Beutifying purposes Hidden Costs Help relax the body Service Overpriced I like the services the therapists offer Treatments do not work Do not deliver results as advertised Hygiene and safety compromised 13 5. What is your impression of therapists in Singapore spas? Seem overworked 7% Not Qualified 21% Lack Passion 16% Not Professional 12% Hard-selling The issue is more of an issue in Singapore compared to the rest of S.E. Asia. This is probably because Singapore is more money focused. Instead of hard-selling, Thai firms apply the technique of soft-selling. That is, identifying or listening to the guests’ needs and then design the appropriate packages for them. This is just as effective in raising revenue and in fact, it keeps customers back. Perhaps the Singapore culture is too used to hardselling. Desperate for sales 44% Not Qualified Not Professional Desperate for sales Lack Passion Sex Seem overworked 6. What is the most important criteria you look out for when visiting a spa? R e s ponda nts T hings You Look Out for When Visiting a Spa Outlet 9 8 7 6 5 4 3 2 1 0 Certifed Workers Attractive Advertising “unique versions” of treatments and these may have been the cause of substandard quality of treatments which breach safety regulations. For example, reduced quality checks during the manufacturing of ear candles would result in products that become health hazards to consumers. This problem is exacerbated by standards and regulations since there are no strict regulations to ensure product safety. Affordable and Professional Therapies Justified Pricing Clean and Hygienic Environment The combination of sex and massages dates back to the ancient times of Roman bathhouses, although it is largely eliminated in spas in Western countries. This is attributed to people now see therapists as professionals. However spa in the S.E. Asian context is still being seen as a low-paying occupation. This is coupled with the sexual connotations of cities like Bangkok, which are renowned for sex tourism. While this perception continues to permeate through people’s mind, it is difficult to attract and retain good quality therapists, thus undermining the effectiveness of the industry. The Asia-Pacific Council will be looking at doing multi-dimensional campaigns to staff, guests and governments to help eradicate the problem. Appendix L The spa industry in Thailand – A cross cultural perspective: Samantha Foster, Director of International Projects, Chiva-Som Dubious Treatments Most spa treatments are derived from ancient practices and although many of them are effective, there is no conclusive evidence of how they actually work. As such, dubious or ineffective treatments are more often than not the result of operators’ deviation from traditional methods of executing these treatments. In attempts to cut costs, operators create 14...
View Full Document

This document was uploaded on 01/14/2014.

Ask a homework question - tutors are online