research - Lewis 1 Sarah Lewis Professor Oldaker-Palmer...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Lewis 1 Sarah Lewis Professor Oldaker-Palmer English 101 11 December 2007 The Effects of Alcohol on Television The consumption of alcohol on television has been frequent and romanticized and even glamorized in the past 30 years or so. Alcohol use has been much too positive and liberal on television. Is this affecting young children and teens? Personally, I believe that alcohol use on television encourages alcohol abuse, especially among young people, and gives people a carefree attitude about it. Commercials for alcohol, for example, take up a large majority of the influence of alcohol. Sports programs also contribute a great deal of positive attitudes towards alcohol. This not only affects children and teens, but college-aged students as well. Public opinion of alcohol use is drastically different than those of drugs. Television shows and movies about drugs usually show a harsh and negative view on them, where as a majority of the time, alcohol is used in a positive light. There are many different opinions on the issue, including many positions that disagree that alcohol on television has any kind of effect. The alcohol and advertising industries argue that as alcoholic drink is a legal product it should be legally possible for it to be advertised, and that bans on alcohol advertising would have adverse effects on the alcohol market and on the media. On the contrary, I believe that these commercials are largely aimed towards children and teens. Alcohol manufacturers use a variety of techniques to advertise alcoholic beverages to children. Perhaps the worst example is Anheuser-Busch Co., the world's largest brewer, which uses cartoon images of frogs, dogs, penguins and lizards in ads for Budweiser beer. These
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Lewis 2 Budweiser cartoon characters are hugely popular with children, just like Joe Camel ads. According to a new Cornell study, alcohol is shown on prime-time television more than
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/10/2008 for the course ENG ENG 101 taught by Professor Oldaker-palmer during the Fall '07 term at Quinsigamond.

Page1 / 4

research - Lewis 1 Sarah Lewis Professor Oldaker-Palmer...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online