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Unformatted text preview: nly come to this conclusion, but have actually done
something about it.
Businesses mentioned in “Ecology of Commerce” are ones that have shifted their
viewpoints. This new outlook on how they should operate has allowed them to be innovative in
ways that will help the environment just as much as their business. An important factor
mentioned in both readings is communication. Kalundborg, Denmark is a cooperation that
exemplifies how the systems view should be applied. Communication is key to this type of
viewpoint. Kalundborg successfully created a system where a coal-fired power plant, an oil
refinery, a pharmaceutical company specializing in biotechnology, a Sheetrock plant, concrete
producers, a producer of sulfuric acid, the municipal heating authority, a fish farm, some
greenhouses, local farms, and other enterprises all work cooperatively together. Businesses were
able to find uses for the other businesses waste. For example, the power plant processes its waste
in the form of steam. The local oil refinery and pharmace...
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