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Unformatted text preview: ting Nut You must invest time in getting to know them. You must know what keeps them up at night. You must
know where they hang out both online and offline. You must figure out how to have a relevant
conversation with them that helps them feel good, and helps them meet business and / or life goals.
The truth is you can not do any of these things if you do not know who they are to begin with. Don’t Start With Tactics!
Download this Audience Analysis Worksheet to help you prioritize and analyze your audience. It is based
upon the Forrester POST methodology and will guide you through a series of questions that will help you
segment and know your audience better.
The biggest mistake business leaders make when developing and executing their social media strategy is to
start with the tactics and technology first before they know who their audience is.
You must know who your audience is, who you are and how you can help them solve problems. It’s only
after you have this foundational knowledge that you can determine your social strategy and approach for
building your social media plan.
The tactics and technology come last. Setting up a Facebook page or Twitter account is the easy part. It’s
free and only takes a few minutes.
The heartbeat of social media is people. You can never go wrong by investing in human beings. Don’t
waste another day on Twitter spamming, blasting noise. Make a commitment to be part of the beating
heartbeat that helps the social ecosystem thrive with value, empowerment, relationships and more.
Note: For the purpose of this post we’re going to assume you have a plan, you have goals and objectives.
We are going to discuss how you can now get deeper in the head of your audience. In a perfect world you
http://www.pa mma r ke tingnut.c om/2014/02/10- things- you- must- know- a bout- your - a udie nc e / 4/18 3/5/2014 10 Things You Must Know About Your Audie nc e ! | The Ma r ke ting Nut would have already done this before writing your plan, setting goals and objectives. However, I know the
majority of business leaders we are helping aren’t doing such when it comes to social media planning &
execution. Thus the reason for this post, we’re starting with the audience. 10 Things You Must Know About Your Audience
1. Who is your audience?
How old are they?
What is their education?
Where do they live?
Where do they work?
What do they do for fun?
What is their lifestyle?
Where do they hangout when not at work?
Where do they hangout when online?
What types of conversation are they having?
Are they talking with your partners? With your competition?
How much money do they make?
What is their lingo? Tone? Casual? Professional?
*The list goes on and on here. You get my point by now, hopefully! 2. What are their pain points?
Why do they need your product?
Why do they experience the pain that requires them to need your product?
What is the financial, emotional and life impact of the pain? How bad is it?
What happens if they don’t have your product or se...
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This document was uploaded on 04/03/2014.
- Spring '13