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Unformatted text preview: ie nc e ! | The Ma r ke ting Nut can use to your advantage? 8. What are the replacement products or services to what you offer?
If they don’t buy your product or service, what will they buy?
What are the top industry competing products and services to yours?
What are the top industry free products that could be used as a replacement?
Is not buying your product or service really going to impact their business or life? 9. What’s your audience up to both online and offline?
Where do they hang out online? Offline?
What conversations are they having?
Who are they talking to?
What is the tone of conversation?
Does the tone differ based upon who they talk to? Does it differ based upon social platform (i.e.,
different on LinkedIn vs. Facebook and Twitter?)
How are they engaging and responding to your business partners, local businesses and competition? 10. What are the emotional reasons for them to buy from you?
Do they have a need for belonging?
Do they want to be part of something bigger than themselves, maybe even bigger than me and you?
Do they need to become more educated?
Are they seeking higher status?
Are they looking to increase their position in the market, industry, niche?
Are they looking to be simply inspired?
Do they need you to inspire them?
Content that connects with an audience is the key to inspiring an audience to listen, to engage and to take
action. Content is the foundation of conversation. Conversation is the fuel that will ignite your success in
Use your knowledge of your audience to create compelling content that grabs their attention and inspires
them to connect, converse and engage with you and your brand. Watch this video to learn more: http://www.pa mma r ke tingnut.c om/2014/02/10- things- you- must- know- a bout- your - a udie nc e / 7/18 3/5/2014 10 Things You Must Know About Your Audie nc e ! | The Ma r ke ting Nut “Get Fit Social Business Series” We are going to help you get integrated and stomp the
http://www.pa mma r ke tingnut.c om/2014/02/10- things- you- must- know- a bout- your - a udie nc e / 8/18 3/5/2014 10 Things You Must Know About Your Audie nc e ! | The Ma r ke ting Nut Random Acts of Marketing (RAMs) once and for all in this new series, “Get Fit Social Business.”
Subscribe to the series to be notified of upcoming training, podcasts, videos, Google Hangouts, events and
even an upcoming 2014 social business planning webinar!
Worksheet: Download our Content Marketing Editorial Calendar Template
Worksheet: Download our POST audience analysis worksheet to help you identify and prioritize
your top audiences.
Blog Post: Generation S – Bridging the Social Divide IBM Connect Presentation
Blog Post: You Don’t Own Your Audience
Blog Post: Building, Growing & Sustaining Communities
Blog Post: You Are the Media
Blog Post: 9 Tips to Stomp Random Acts of Marketing (RAMs)
Blog Post: Social Media Strategy – No You Don’t Need the Kitchen Sink
Blog Post: 13 Characteristics of Human Brands
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- Spring '13