MT499_Final_Business_PLan_Robin Daniel - Adrenaline Sports Inc Business Plan Adrenaline Sports Inc Bachelors Capstone Final Project Robin L Daniel MT499

MT499_Final_Business_PLan_Robin Daniel - Adrenaline Sports...

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Adrenaline Sports, Inc. Business Plan Adrenaline Sports, Inc. Bachelors Capstone Final Project Robin L. Daniel MT499 Bachelors Capstone Dr. Daniel Athey
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Table of Contents
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Section 1: Executive Summary (Business Description) The action sports industry With this being said, this industry is saturated with brands like Monster Energy, Thor and Fox Racing, all brands that are main stream and well known in both the action sports world and just about everywhere else too the everyday person walking down the street in a Fox Racing t- shirts. Action sports are compiled of many different sports like free style Moto x, quad racing, wakeboarding, BMX and even rally car. Though these are not the only sports that fit into the category, they serve as an example of what I am talking about Adrenaline Sports is all about . One thing there is a shortage of in this industry is a place to go to get gear, or merchandise, or equipment for all the actions sports in one place. There are several stores and online sites that center on one type of action sport, but none that cover them all. For instance, there are stores that cover dirt and street events like Moto x, and quads, grouped with street bikes. This is where Adrenaline Sports plans to take a step beyond the competition a nd offer something that will take the action sports world by storm. Vision The vision of Adrenaline Sports is to create a place to go where items can be purchased for all extreme sports. Gear, safety equipment, bikes, quads and other motorized equipment, merchandise, clothes and decal or art work. Also included in this location would be custom builders, tech shop, repair shop and custom graphics departments. While this is a big bite to take right off the bat, there are sever stages of this plan that would have to take place to build up to the ultimate dream of Adrenaline Sports. . The first Within this step we need to find is securing contacts with brands to reserve the right to sell their products. This would allow us AS opening up an the online store that provides the products that we AS eventually want s to sell in a store location . as well. The website would be a drop ship directly from the manufactures or a storehouse
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location. There would be no inventory to keep. This will keep our the storage and distribution costs low. This will also allow us AS to eliminate as much transportation costs as possible. Mission Statement Our The goals set to goals to accomplish accomplish the first stage of Adrenaline Sports are to secure funds to create and maintain our the AS website, secure the rights to sell products via drop ship from our the website, get our the Adrenaline Sports name into the action sports community, and plan for expansion when our financial goals are met and we are ready to expand expansion is the next step .
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  • Spring '10
  • JOHNSON
  • Marketing, Adrenaline Sports

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