89%(36)32 out of 36 people found this document helpful
This preview shows page 1 - 5 out of 35 pages.
Adrenaline Sports, Inc. Business PlanAdrenaline Sports, Inc.Bachelors Capstone Final ProjectRobin L. DanielMT499 Bachelors CapstoneDr. Daniel Athey
Table of Contents
Section 1: Executive Summary (Business Description)The action sports industryWith this being said, this industryis saturated with brands like Monster Energy, Thor and Fox Racing, all brands that are main stream and well known in both the action sports world and just about everywhere else tootheeveryday person walking down the street in a Fox Racing t-shirts. Action sports are compiled of many different sports like free style Moto x, quad racing, wakeboarding, BMX and even rally car. Though these are not the only sports that fit into the category, they serve as an example of what I am talking aboutAdrenaline Sports is all about. One thing there is a shortage of in this industry is a place to go to get gear, or merchandise, or equipment for all the actions sports in one place. There are several stores and online sites that center on one type of action sport, but none that cover them all. For instance, there are stores that cover dirt and street events like Moto x, and quads, grouped with street bikes. This is where Adrenaline Sports plans to take a step beyond thecompetition and offer something that will take the action sports world by storm.VisionThe vision of Adrenaline Sports is to create a place to go where items can be purchased for all extreme sports. Gear, safety equipment, bikes, quads and other motorized equipment, merchandise, clothes and decal or art work. Also included in this location would be custom builders, tech shop, repair shop and custom graphics departments. While this is a big bite to take right off the bat, there are sever stages of this plan that would have to take place to build up to the ultimate dream of Adrenaline Sports.. The first Within thisstep we need to findis securingcontacts with brands to reserve the right to sell their products. This would allow us AS opening up an the online store that provides the products that we AS eventually wantsto sell in a store location.aswell.The website would be a drop ship directly from the manufactures or a storehouse
location. There would be no inventory to keep. This will keep our the storage and distribution costs low. This will also allow usASto eliminate as much transportation costs as possible.Mission StatementOur The goals set to goals to accomplish accomplishthe first stage of Adrenaline Sports are to secure funds to create and maintain ourthe ASwebsite, secure the rights to sell products via drop ship from our the website, get our the Adrenaline Sports name into the action sports community, and plan for expansion when our financial goals are met and we are ready to expandexpansion is the next step.