BSBMKG439 Revised Briefing Report Version 4 Done.docx -...

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Success College AustraliaMarketing Communication Briefing ReportIntroductionSuccess College Australia is established in 2010, it is a Registered TrainingOrganisation (RTO) that provides training to students in business andmanagement industry. Their main purpose is to provide high quality trainingservices to satisfy their students’ needs. Their training is already nationallyrecognised and accredited to meet vocational and educational standards.The courses are designed by highly qualified staff with an extensive industryand training experience to achieve teaching and learning excellence, flexibilityand personal satisfaction. They built s good relationship with industry andother stakeholders to ensure our courses are appropriate to the demands ofour clients and consistently meet their expectations. Their mission is about toprovides high quality industry training that engenders participation andachievement. Some of their value is to promote innovation across all of ourbusiness operations and embrace difference and diversity.Current Business Directions and Overall MarketingStrategiesTheir current business direction is to get people which is wishing to gain entryto the industry, as well as people already working in business andmanagement who want to formalise or develop their skills. About themarketing strategies, Success College Australia make their decisions based onextensive and continuous market research, targeting market segments andclients within industry They know Students make their decisions based on thereputation of the organisation, quality of courses, pricing, employment

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Term
Three
Professor
N/A
Tags
Marketing, Success College Australia

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