5 the i i fallacy assumes that taking a first step

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ething is popular, it is there for good, c~mect, o esirable. 5. The I I . fallacy assumes that taking a first step will lead inevitable t a se ond step nd so on down the slope to disaster. S \ ca.l Ke, . . a c\ :l1 l{ . herYI d m 3lDfn€. V. Appealing to Emotions Emotional appeals-often calle~QS appeals- are intended to make listeners feel ~ , angry, guilty, l r\ , reverent, or the like. 4?~Th I D\tv persuasion often requires emoti~mal appeal {ti. Few people are moved to change their rn\tf-tS or ~e_, action when they are bored or complacent. ii. As George Campbell wrote in his Philosophy of Rhetoric, "When persuasion is the end, passion also must be engaged." c. Speakers can generate emotional appeal in three ways. i. One way to generate emotional appeal is with emotionally CheW-~ language. a. y --\-e\ (!)Language can generate strong res nsesjn an audience by evoking emotions attached to particular and \V\C\) . Speakers should be careful, however, of calliHg attention to their emotional appeals with a sudden barrage of emotional language that is \ V1 (0nC\ (U!(})-7 with the rest of the speech. 0 ii. A second way to generate emotional appeal is with vivid examples. I. V\ ~ \ d , Y \(.h \\I textured examples allow emotional appeal to grow I naturally out of the content of the §.Feech. Examples add~~ {} 1 1 f.I1fh{g ideas home to listeners in personal terms, and make :tNt,1 . . . ~'' a speech more iii. A third way to generate emotional appeal is to speak with I f(€ tf~ and . COY\ J~·u~ \ . I. The $hOYlOffr source of emotional appeal is the (OV\ \G"h0l1 and sincerity of the speaker 2. Speakers who feel the emotion themselves will that emotion through everything they sat and do in the sreech. Emotional appeals have so much 12UJt{e power; they need to be used with a strong sense of ethical responsibility. i. Emotional appeals can be (Jb·)j'8 . by unscrupulous speakers for detestable causes. ii. Emotional appeals can also be used by principled speakers for causes. iii. Ethical speakers make sure their emotional appeals ar~~Y1>12f ~he speech topic. I. Emotional appeals are often necessary when a s eaker 1s trymg to persuade an audtence to take DL.-h M 2. Emotional appeals are usually WYfi"JDi1lyV' when a speaker is discussing a question of I , fact. iv. Even when trying to move listeners to action, a speaker should never substitute emotional appeals ~ for B/.\ ~V\tL and Y.frt\0 1 1 '\ • I. Persuasive speeches should a ways be built on a firm foundation of S and WCNc\S @ -ef (f.) S crxnmuh ((} @) 'Yl?tl0"! VJQ· \-e b \iAc1 )n v \, · the Speakers need to develop a good case based on teQ O S V1 and itrt'\\~ emotions of the audience. v. When using emotional appeals, persuasive speakers should also keep in mind the guidelines for ..p--\ ro._ \ speechmaking discussed in Chapter 2. 2. -- --------------------------------...
View Full Document

This note was uploaded on 04/03/2014 for the course SPCH S121 taught by Professor Mcinerney during the Fall '12 term at Indiana University South Bend.

Ask a homework question - tutors are online