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Unformatted text preview: -Examples: Personal/face-to-face-Advantages: More flexible (can explain Qs, probe for death) More control to target respondents Higher response rate (hard to say no to your face)-BUT, disadvantages: More potential for interviewer influence Costs can be enormous! Telephone-Advantages Quickest results Compared to face to face: reduced costs, more privacy, more efficiency Compared to mail: more detailed possible, better response rate BUT what about call screening & cell phones? Issue of time in Surveys Cross-sectional surveys: One sample of people at one point in time (classic survey) Longitudinal surveys: More than one point in time measured Do this to see a change in attitude Types: Panel: one sample Trend: different people every time, same general population Cohort: different people every time but anchored by similar characteristic ex: class of 2000, birth year, etc)...
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- Fall '08