lecture 10- 28

lecture 10- 28 - -Examples Personal/face-to-face-Advantages...

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October 28, 2004 Survey Research Primary Goals -Identify/describe people’s attitudes or behaviors -Examine relationships between variables measured What kinds of people would have a certain opinion. Does X relate to Y? Do A, B, and C together predict Y? One on its own may not work, have to look at all the factors together Important Issues -Need good/representative sample -Need good questionnaire construction Types of Surveys -Self- Administered Questionnaires: self-response - Examples Mail Surveys Also online or emailed questionnaires Handouts: non-representative - Advantages: -Relatively easy and inexpensive -No interviewer influence -Increased privacy/anonymity - BUT, Disadvantages: -Must be self-explanatory -Mail: Difficult to target specific respondents -Mail: Very low response rate - Ways to increase response rate Have inducements (raffles, money, etc.) Make it easy to complete and return Include persuasive cover letter and/or do advance mailing Send follow-up mailings -Interview Surveys: researcher directly in contact with subject
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Unformatted text preview: -Examples: Personal/face-to-face-Advantages: More flexible (can explain Q’s, probe for death) More control to target respondents Higher response rate (hard to say no to your face)-BUT, disadvantages: More potential for interviewer influence Costs can be enormous! Telephone-Advantages Quickest results Compared to face to face: reduced costs, more privacy, more efficiency Compared to mail: more detailed possible, better response rate BUT what about call screening & cell phones? Issue of time in Surveys Cross-sectional surveys: One sample of people at one point in time (classic survey) Longitudinal surveys: More than one point in time measured Do this to see a change in attitude Types: Panel: one sample Trend: different people every time, same general population Cohort: different people every time but anchored by similar characteristic ex: class of 2000, birth year, etc)...
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lecture 10- 28 - -Examples Personal/face-to-face-Advantages...

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