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Chapter 4 - Strategic Change Management


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Unformatted text preview: able to introduce new sets of thinking, continuing acting and operating to meet and accomplishing organizational goals. In Malaysia they are many companies that cannot cope with change and experienced downfall because of their ignorance of the change that occur within and also outside environment. There are also companies that try to change strategies but failed due to improper strategic change plan. But still there are companies that continue succeed e.g. PETRONAS. Conceptual framework of strategic organizational change. organizational Today, the ability of organizations to respond to micro markets demand, where customer’s demand is the p...
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