Unformatted text preview: riority, company has to be flexible or the ability to react to CHANGE.
Strategic organizational change (SOC) is referred as a flexible strategic planning process as opposed to a static form of strategic planning.
SOC comes from 2 different sources
i) external environment
ii) within the environment Continue……….
SOC could be undertaken in either ;
i) reactive manner
ii) proactive manner
In other words mgt could either ;
a) foresee the necessity for change and undertake the necessary steps to adjust their organization the pressures of the environment.
b) resist change and be forced into an organizational transformation in order to survive. S...
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- Spring '14
- Management, PETRONAS, global perspective, strategic organizational change