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Chapter 4 - Strategic Change Management

Portrayedagoodglobalimagebutmaintainits nationalimage

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Unformatted text preview: TRATEGIES IN MANAGING CHANGE A strong identity A strong identity ­ multinational in outlook but maintain its national identity. ­ it is an organization that stand for itself and does not imitate other foreign companies. ­ like PETRONAS well known in most of developing countries in African and east European countries. ­ portrayed a good global image but maintain its national image. STRATEGIES IN MANAGING CHANGE CHANGE Strengthen its core business. ­ focuses its energy and allocates its resources to core business. ­ selectively seek opportunities to explore and develop and add value these resources. STRATEGIES IN MANAGING CHANGE STRATEGIES Managing Human Capital 1) Acknowledged human capi...
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