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Unformatted text preview: eatened by change situations.
Managers can use three techniques to avoid these situations:
– Perspective taking
Reflection 106 COMMUNICATION STRATEGIES
Can you communicate too much: – depending on the change and the image of the change manager the level and extent of communication can vary. Getting word out or buy in: – this differentiates between focusing the communication process on the provision of information or gaining participation in the process. Beyond Spray and Pray: – This communication continuum includes five approaches Spray and pray
Tell and sell
Identify and reply
Withhold and uphold
107 COMMUNICATION STRATEGIES
Contingency approaches to communicating strategy vary depending:
– on the type of change e.g.
Developmental or incremental
Turnaround (Stace & Dunphy, 2001)
– on the stage of change e.g.
Maintaining (Reardon & Reardon, 1999) 108 COMMUNICATION MEDIA: RICHNESS...
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This document was uploaded on 04/02/2014.
- Spring '14