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Unformatted text preview: COMMUNICATION Varies in “richness” depending on how personal is its ability to communicate change There is a hierarchy of media richness than can be more applicable for particular situations. – For example, an email or memo is less personal (and less “rich”) than a face to face meeting • Different types of media may also be more appropriate for different audiences with differing needs. 10­9 COMMUNICATION MEDIA: COMMUNICATION RESPONSIBILITY RESPONSIBILITY • CEO: Many believe that the CEO should be the principle communicator of change while others find lower level managers more trusted by staff and therefore in a better position to communicate change. • Tag Teams: Many organizations now use tag teams – a transition management team. The role of this team is specifically to stimulate open conversations through organizational units and dispersing information. 10­10 BARRIERS IN COMMUNICATION THAT WILL BARRIERS IN COMMUNICATION THAT WILL DISTORTED CHANGE AGENDA ignoring conflicting information, hearing to the interested, perceptions about the communicator, influence of the group, non­verbal communication, emotion, noise, distance and so on. inappropriate channel. COMMINICATION AND INFLUENCE COMMINICATION Influence tactics. Ingratiation. Assertiveness. Rationality. Exchange of benefits. Upward influence. Coalitions. Inspirational appeals. Consultation. COMMUNICATION SKILLS COMMUNICATION These skills are aimed at involving people and encouraging commitment to the change process It may not be possible to overcome so...
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