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Unformatted text preview: n that responds to pressures for local A plan that responds to pressures for local responsiveness and customizes products to suit the needs of customer in each country it competes in – Duplication of valuecreation activities in all countries
– Authority delegated to each overseas division Global Geographic Structure
Global INTERNATIONAL STRATEGY
A plan that offers customers in all countries a standardized product and allows foreign divisions to adapt products to local preferences only slightly
– Managers abroad are in the control of the international division managers. Global Product Structure GLOBAL AND TRANSNATIONAL
GLOBAL Global strategy: a plan whereby an organization reduces production costs so that it can offer foreign consumers products priced lower than the products that their domestic companies offer
Transnational strategy: a plan that simultaneously achieves the advantages of both a global strategy and a multidomestic strategy SUSTAINING CHANGE
Once implemented, change is not always embedded in an organization
The ability to make the change “stick” indicates the longterm success of the change
There are a number of actions that can help sustain change. 1242 ACTIONS FOR SUSTAINING
Redesigning roles: This is...
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- Spring '14