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Unformatted text preview: ENTIATE PRODUCTS
Lowcost businesslevel strategy: a plan whereby an organization produces lowpriced goods and services for all customer groups – Use competences in low cost value creation to produce lowpriced goods and services DIFFERENTIATION AND FOCUS
Differentiation businesslevel strategy: a plan whereby an organization produces highprices, quality products aimed at particular market segments – Use skills to produce differentiated product that command premium price Involves specialization in one segment of the market and focus of all the organization’s resources on that segment TYPES OF BUSINESS LEVEL
STRATEGY BUSINESS-LEVEL STRATEGY AND
Three factors affect an organization’s choice of a structure to create a competitive advantage: 1. As an organization produces a wider range of products, it will need greater control over the development, marketing, and production of these products. BUSINESS-LEVEL STRATEGY
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This document was uploaded on 04/02/2014.
- Spring '14