Chapter 7 - Organisational Strategy In Global Environment

And structure structure

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Unformatted text preview: ENTIATE PRODUCTS DIFFERENTIATE Low­cost business­level strategy: a plan whereby an organization produces low­priced goods and services for all customer groups – Use competences in low cost value creation to produce low­priced goods and services DIFFERENTIATION AND FOCUS STRATEGY STRATEGY Differentiation business­level strategy: a plan whereby an organization produces high­prices, quality products aimed at particular market segments – Use skills to produce differentiated product that command premium price Involves specialization in one segment of the market and focus of all the organization’s resources on that segment TYPES OF BUSINESS LEVEL STRATEGY STRATEGY BUSINESS-LEVEL STRATEGY AND STRUCTURE STRUCTURE Three factors affect an organization’s choice of a structure to create a competitive advantage: 1. As an organization produces a wider range of products, it will need greater control over the development, marketing, and production of these products. BUSINESS-LEVEL STRATEGY BUSINESS-LE...
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