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Unformatted text preview: ewtone Hearing Aid Corporation wishes to conduct exploratory research about the image and quality of its products in some degree of depth. However, they have both time and cost constraints. What research technique is the firm most likely to use? Briefly describe the requirements and limitations of this technique. Question S4 (3 x 2 = 6 marks) Briefly describe the three different types of consumer buying behaviour. Question S5 (2 + 4 = 6 marks) Salespeople James and Paula have come to see Dave, a purchasing agent for a furniture manufacturer. James has sold to the company several times in the past. He has stopped by to see if Dave needs to restock any of his company's adhesives. Paula, on the other hand, will try to convince Dave to buy a machine for cutting and shaping veneers that will reduce wastage by 15 percent and costs $65,000. The furniture company currently does this by employing skilled labourers who use hand tools. Classify the products being sold in terms of their respective buying situations. What stages in buying process are associated with each buying situation? In what buying stage do you think the purchasing agent is now? Page QUIZ 1: SAMPLE 1 Student ID ______________________ Name__________________________...
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This test prep was uploaded on 04/06/2014 for the course MARK 1012 taught by Professor Mohammad during the Three '12 term at University of New South Wales.
- Three '12