CCN1016 - Chapter 07 - Chapter 7 Discovering the Internet...

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Fourth Edition Discovering the Internet Discovering the Internet Complete Concepts and Techniques, Second Edition Chapter 7 Understanding E-Business
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E-Business Origins Electronic business activities originated in the 1960s Electronic Funds Transfer (EFT) System Banking industry’s system that allows the electronic exchange of funds between banks via the Automated Clearing House (ACH) network Chapter 7: Understanding E-Business 2
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E-Business Origins Electronic Data Interchange (EDI) standard standard specifies the layout or format a company uses to exchange electronic business data Chapter 7: Understanding E-Business 3
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Unique E-Business Factors E-business advantages include worldwide sales opportunities, reduced transaction and purchasing costs, and access to small, niche markets Other unique e-business factors include Geography, Time, and Space The Network Effect Redefining Markets Personalization and Customization Chapter 7: Understanding E-Business 4
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Unique E-Business Factors Geography, Time, and Space Geography, time, and space are limiting factors for brick-and-mortar businesses Physical location must be near potential customers Operating hours may be limited to peak shopping hours Inventory is limited to storage and shelf space Chapter 7: Understanding E-Business 5
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Unique E-Business Factors Geography, Time, and Space (cont'd) Online marketspace is not confined by geography, time, and space Physical location is not a factor; an online store is available anywhere in the world that Internet access is available Online stores operate 24 x 7 Product selection and shelf space is virtually limitless Chapter 7: Understanding E-Business 6
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Unique E-Business Factors Chapter 7: Understanding E-Business 7
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Unique E-Business Factors The Network Effect Refers to the increasing value of a network as it grows Network becomes more valuable to its users as more and more users connect to it Chapter 7: Understanding E-Business 8
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Unique E-Business Factors Redefining Markets Market redefinition usually takes place in one of two ways By removing traditional marketplace intermediaries (disintermediation) By creating new ways to add value to business transactions, often by introducing new types of intermediaries (reintermediation) Chapter 7: Understanding E-Business 9
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Unique E-Business Factors Redefining Markets (cont'd) Disintermediation Eliminating traditional intermediaries Computer industry Travel industry Chapter 7: Understanding E-Business 10
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Unique E-Business Factors Redefining Markets (cont'd) Reintermediation Introduction of a new type of intermediary into the marketspace
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