This preview shows page 1. Sign up to view the full content.
Unformatted text preview: schema? • A type of knowledge structure that consists of an organization of stored information • A schema is a just a concept we have of something or someone 14. How do schemas affect attention? • Schemas guide attention (passenger changed) o Attention is selective (we only pay attention to part of the environment) 15. How do schemas affect interpretation? • Schemas guide interpretation, Priming ! manipulated ! hot/cold drinks o Information is interpreted in ways consistent with schemas 16. How do schemas affect memory? • Influence how encoded into and retrieved from memory; • May recall info consistent with schemas better than inconsistent info 17. What are the two modes people can use when processing information? How do they
differ? • Intuitive/Automatic vs. Rational/Deliberate • The intuitive system is: automatic, effortless, rapid, associative • The rational system is: controlled, effortful, slow – often serial, rule-‐based 18. What are heuristics? • Intuitive mental operations that allow us to make decisions quickly and efficiently 19. What is the availability heuristic? What did assertiveness study have to say about it? • People make judgments of frequency based on how easily something comes to mind. • If something is easier to think about, you will infer it to be more frequent/probable. • Fortune 500 Male CEO > Female CEO 20. What is the representativeness heuristic? What does it lead to? • Judgments based on how similar something is to a group prototype • Believing that something belongs to a group because it matches your imagined representation of a group member 21. What is base-‐rate neglect? • Not taking into account/ignoring statistical probabilities • Base-‐rate information: Information about the relative frequency of events in the population...
View Full Document
This note was uploaded on 04/04/2014 for the course PSYC 201 taught by Professor Chen during the Spring '08 term at University of Illinois, Urbana Champaign.
- Spring '08