Capstone Project Briefing – Floating Rice Transplanter

Please iind a target segment you iind compelling and

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Unformatted text preview: critical as it will determine the entire direction of your capstone. Please Iind a target segment you Iind compelling and for whom you think the concept will serve as a compelling need. Capstone Project Briefing -­‐ John Deere Page 2 of 6 AN INTRODUCTION TO BUSINESS 101 PROFESSIONAL RESPONSIBILITY Your Customers (Assignment 3.5) Part 1: Select a Distribution and Communication Plan The management team would also like you to consider how you will deliver your product to customers and inform them of their need. Please consider the following two options and associated programs. In light of your target segment, describe how you will get the product in the hands of customers. Some options are presented below purely for illustrative purposes. You do not need to be restricted to these options. Option: Local Entrepreneurs Selling Directly to Customers Local entrepreneurs are often used to bring products to various emerging markets. Under this approach, John Deere would provide entrepreneurs the products, who would then sell directly to customers either at their homes or on regular meeting places. Consider the income level you chose and create additional programs as needed to educate the customer and connect with the community. Option: Local Shops Local shops in urban and rural areas are often used to bring products to various emerging markets. Under this approach, John Deere would provide shopkeepers the products, who would then sell to customers. Consider the income level you chose and create additional programs as needed to educate the customer and connect with the community. Option: Store-­‐Front In Urban Areas Store fronts play a key role in emerging markets to help bring products to many customers at once. However, customers often have to travel more to reach the product. Consider the income level you chose and create additional programs as needed to educate the customer and connect with the community. In light of your target segment, describe how you will design communication and provide a...
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