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sofia 15525 task 1 BRM.pdf - Assignment 1 Name Sofia khan...

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Assignment 1Name Sofia khanI’d 15525Submitted To sir Ali RazaBusiness Research Method
TopicMarketing Practices and Their Effects on Firm’s Performance:Findings from Small and Medium Sized Cateringand Restaurants in Karachi:1.1 Introduction.Since Pakistan’s independence, the catering and restaurant industry has played an importantrole in the economy. In the early 1990s, there were a slew of major catering and restaurantopenings. According to Service GAIN, 11 million people used to go to hotels and restaurantsfor lunch and meals every day.The increase in popularity of fast food, western cuisine, and Chinese cuisine The marketing mixand the four P's of marketingproduct, price, place, and promotionwere adopted aroundthe 1960s, along with the concept of the marketing mix and the four P's of marketingproduct, price, place, and promotion (McCarthy, 1960). If done correctly, marketing practisescan help a company grow in many ways, including increasing sales volume, increasing returnon investment, and maintaining goodwill. Marketing strategy(s) that are implementedcorrectly add to the quality of a company's operations while also boosting its competitivenessand market share. To improve the company, the entrepreneur or top management1.2 ProblemStatementsSeven marketing practises and five headings/contents that reflect the firm'sperformance are chosen for examination after careful consideration, and they arenotable from the perspective of restaurants and catering businesses. Sevenindependent variables of marketing practises are investigated in this study, as wellas their impacts on The dependent variable, performance, is looked into. Variablesare something that can be changed. Variables were chosen from the availableliterature, marketing staff, and the researcher's observations of caterers andrestaurant businesses that were lacking. Commercial partnership, segmentation,technology use, supply chain management, advertising, pricing, and distributionare the seven independent variables of Marketing Practices that were chosen.
public relations is a term that is used to describe the process. Pe, on the otherhand, is the dependent variable.1.3 Research Objectives:Marketing practices, SMEs, Catering industry, Restaurants, Firm’sperformance, KarachiEmployee relations1.4 Questions:The aim of the research is to get an in-depth response to the followingquestions.

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Term
Spring
Professor
Professor Rehan

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