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Unformatted text preview: 1/25/2008 Wednesday, February 20, 2008 12:40 PM Who or what is the media What if we thought of it as a plural? The media ARE in a frenzy vs. the media IS in a frenzy Try and change our perception of the media as a single being and that way we can be more accurate in our views The media = Mass Media The size of the audience influences the form and content of the message Forms of Communication Intrapersonal Interpersonal Small groups Large groups Mass Medium vs. Process Medium Any medium that makes mass communication possible is a mass medium Print or electric Process Process of communication involves an exchange of messages Dynamic and goal oriented What happens to the process as medium becomes massive Changes to: Messages, Communicator-Audience relationship, audience, medium The Mass Media Bridge Micro Level Connect individuals to social world Events, Values, Needs Macro Level Part of the process of social relations Mediate relationships with social institutions Structure and Agency Structure < ----Tension---- > Agency Structure Constraint on action Agency Capacity for independent action Structure and agency in media Economic structure affects media agency Media industry structure affects reporter agency Media structure affects reader agency 1/28/2008 Wednesday, February 20, 2008 1:01 PM One thing well learn from your diaries is how and which media you use and why. Are you tuned out? According to the chapter, young people Dont pay attention to news Arent informed about politics What does that say about the news? Is it uninteresting and uninformative? Is it lost in the media blob? Is it affected by audience tastes? A couple key points to consider The fact that news travels via mass media might shape news in negative ways The structure of the media industry might limit the agency of journalists to offer quality news Choice From the reader/consumer perspective, theres lots of choice in what to consume How much choice do the media have? Structure: how much control does government, or corporations, or others have on the media? Agency: How much freedom do the media have to perform as they like 1/30/2008 Wednesday, February 20, 2008 1:02 PM CNN is one of the biggest news sources but Fox news came in and beat them in ratings CNN is the only 24 hour news channel Profits per million CNN 876 FOX 600 MSNBC 237...
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This note was uploaded on 04/10/2008 for the course JOUR 1000 taught by Professor Brianbrooks during the Spring '07 term at Missouri (Mizzou).
- Spring '07