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Unformatted text preview: rve common customers, customer focus is often stronger Cross­product coordination within the division is easier Cross­regional coordination within product families and within the division is often easier Disadvantages: Primarily appropriate for large, diversified companies with significant numbers of specific products and product families It can inhibit cross­division coordination • It can create coordination difficulties between corporate and division objectives • Multinational firms often use this structure­each division is charged with global responsibility Matrix Structure A matrix structure consists of two organizational structure superimposed on each other There are dual reporting relationships (one person reports to two bosses...
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