This preview shows page 1. Sign up to view the full content.
Unformatted text preview: rve common customers, customer focus is often stronger Crossproduct coordination within the division is easier Crossregional coordination within product families and within the division is often easier Disadvantages: Primarily appropriate for large, diversified companies with significant numbers of specific products and product families It can inhibit crossdivision coordination • It can create coordination difficulties between corporate and division objectives • Multinational firms often use this structureeach division is charged with global responsibility Matrix Structure A matrix structure consists of two organizational structure superimposed on each other There are dual reporting relationships (one person reports to two bosses...
View Full Document
This document was uploaded on 04/08/2014.
- Fall '13