This preview shows page 1. Sign up to view the full content.
Unformatted text preview: ers How managers exercise discretion and the quality of their judgments they make largely determine their effectiveness as managers Foreign Entry Methods Exporting The most common way to enter an international market is by exporting goods Exporting involves manufacturing products in a firm’s home country and shipping them to a foreign market Popular strategy because of its lower risks and capital requirements The exporting firms must establish a means of marketing and distributing its goods wi...
View Full Document
- Fall '13