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Unformatted text preview: just what children see in the media that is the problem, it is also what they do not see. In fact, the
1998 Children Now Report also concludes that protagonists in all children's media and those
associated with goodness and power are almost universally White.
In children's media, characters are given a persona, which includes racial and ethnic features
and which children see repeated again and again on television and in other media. For example,
in most violent children's programming, there is a rigid dichotomy portrayed between the
protagonists, the "good guy" characters such as the Terminator and Power Rangers, whose
violent behavior is linked to positive qualities, and their less developed "enemies" such as Cobra
in the GI Joe line and Spiderman's "enemies," whose violent behavior is linked to negative
qualities. The good guy qualities are overwhelmingly associated with Whiteness and maleness,
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This document was uploaded on 04/03/2014.
- Fall '14