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Unformatted text preview: 998; Carlsson-Paige & Levin, 1990; Levin & Linn, 2004).
MARKETING VIOLENCE TO CHILDREN
Both the quantity and quality of violence children see on the screen has increased dramatically
since the deregulation of children's television. After deregulation, violent media became a
powerful vehicle for marketing products to children. One violent TV program after another, linked
to whole lines of toys and other products, swept through children's popular culture-Masters of the
Universe, GI Joe, Teenage Mutant Ninja Turtles, Power Rangers, and most recently professional
wrestling. The number of acts of violence steadily increased in the most popular children's
shows-for instance, each Power Rangers episode averages about 100 acts of violence, twice as
many acts as in the Teenage Mutant Ninja Turtles, which was the previously most successful
show (Lisosky, 1995). It is now estimated that by the end of elementary school, the average child
will have seen 8,000 murders and 100,000 other acts of vi...
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This document was uploaded on 04/03/2014.
- Fall '14