The problem of singlepurpose media linked toys

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Unformatted text preview: ntrol of play away from children. They "tell" children how to play by channeling them into playing particular themes in particular ways; and in the case of violent media-linked toys, into imitating the violent scripts they see on the screen. The problem of singlepurpose, media-linked toys becomes even greater when the toys and themes they are connected to carry stereotypes about race-for instance, giving the bad guys accentuated features of nonWhite racial and ethnic groups. Single-purpose toys marketed along with children's TV programs further promote imitative play. Highly realistic toys define for children how and what to play, and focus their attention on a single action, often a violent one. Unlike more open-ended toys like play dough and blocks that children can use in an endless variety of ways, these toys can easily take control away from children, making it harder for them to shape or define their play according to their own evolving needs. Most of today's best-selling toys fit into the highly structured, media-linked categorythe kinds of toys that appeared on the scene in 1984, after chi...
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