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Unformatted text preview: n the media that have the greatest impact on them
will tend to be their physical characteristics and actions. Thus, children notice skin color, facial
features, voices, and actual physical behavior (e.g., foreign sounding voices, and violent actions)
more than subtler character traits. They also tend to focus on characteristics that are "like me"
and "not like me," so children will notice features in good and bad buys that are like and not like
themselves, including how race is portrayed. Because of mass marketing and media cross
feeding, children are likely to see the same images and actions relating to race repeated over and
over again-on TV and films, and in a range of products, videos, and toys. This repeated exposure
establishes the traits of individual characters seen in the media firmly in children's minds and
affects the concepts they build about their own identity and that of other racial groups. Teachers
have described how children adhere rigidly to these character traits in their play and resist
teachers' attempts to vary them (Carlsson-Paige & Levin, 1987). The negat...
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This document was uploaded on 04/03/2014.
- Fall '14