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1. Source characteristics 2. Message characteristics Source characteristics
b. trustworthy 3. Likeability
a. physical attractiveness
c. similarity Persuasion Video Message characteristics
1. Reason vs. emotion Reason vs. Emotion Message characteristics
1. Reason vs. emotion – depends on the
2. Discrepancy Aronson, Turner, & Carlsmith, 1963
1. Participants read a poem and reported
their liking for it (most disliked the poem)
2. All Ss read another person’s praise of th...
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- Spring '14