Lecture 8 -- Persuasion

Ss read faint praise low discrepancy medium praise or

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Unformatted text preview: e poem 3. Ss read faint praise (low discrepancy); medium praise, or high praise (large discrepancy) 4. Some thought praise was from T.S. Elliot Aronson, Turner, & Carlsmith, 1963 Message characteristics 1. Reason vs. emotion – depends on the issue 2. Discrepancy 3. 1 vs. 2 sided – depends on the initial attitude 1 vs. 2-sided? 1-sided arguments are more effective if the audience is: ◦ Initially on your side ◦ Unaware of both sides 2-sided arguments are more effective if the audience is: ◦ Initially opposed to you ◦ Aware of both sides Hovland, Lumsdaine, & Sheffield, 1949 Messa...
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This document was uploaded on 04/04/2014.

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