Direct marketing choosingmediachannels tv

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Unformatted text preview: ial Media o  Personal selling Non-personal o  No personal contact or direct feedback o  Mass market o  Traditional media / websites etc. Promotion 2013/04/01 22 Nature of Promotional Tools 1.  Advertising 2.  Personal Selling Text book p437-438 3.  Sales promotion 4.  Public Relations 5.  Direct Marketing ChoosingMediaChannels TV channel/station personally watched in YESTERDAY (Adults aged 15+) SuperSport Channels - Other Zone Reality Weather24 Cartoon Network BBC Lifestyle MTV Base Soweto TV MTV Animal Planet Trace TV Crime & Investigation Network Mnet Series Mnet Action TOTAL COMMUNITY TV Discovery Channel SuperSport 4 (Local Soccer) kykNET National Geographic Channel OTHER TV Africa Magic Channel O e.News Channel SuperSport 2 (Mainly Cricket and Motorsport) SuperSport 1 (Mainly Rugby and Golf) M-Net (Main Channel) Mnet Movies 2 Mnet Movies 1 SuperSport 3 (International Soccer) TOTAL DSTV Did not watch SABC 3 SABC 2 e.tv SABC 1 TOTAL TV 0 Promotion 200 000 400 000 600 000 Castle Lager Customers 800 000 1 000 000 1 200 000 1 400 000 1 600 000 2013/04/01 24 8 2013/04/01 ChoosingMediaChannels Cape Times - Career Times (Mon) Die Burger - Vrydag! (Fri) The Herald - La Femme (Wed) The Star - Business Report The Herald - World of Wheels (Tue) The Star - Verve Magazine Die Burger - JIP (Mon) Daily News - Motoring (Thu) Sunday World - Lifestyle The Star - Workplace (Mon,Wed) Die Burger - Buite (Tue) Die Burger - Motors (Thu) Isolezwe - Ezomnotho Die Burger - Leefstyl (Wed) The Citizen - CitiMotoring (Wed) Beeld - JIP (Mon) The Star - Motoring (Thu) Beeld...
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