TypesofIntermediaries

Economicandcontrolgroundstobeconsidered

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Unformatted text preview: rol issues: using intermediaries usually means giving them some control over the marketing of the product Adaptability criteria: a channel involving long­term commitments should be greatly superior on economic and control grounds to be considered Designing International Distribution Channels International marketers face many additional complexities in designing their channels Global marketers must usually adapt their channel strategies to the existing structures within each country Distribution...
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This note was uploaded on 04/08/2014 for the course MKTG 304 taught by Professor Nyer during the Fall '12 term at Chapman University .

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