This preview shows page 1. Sign up to view the full content.
Unformatted text preview: omers, causing potential conflict Number of Marketing Intermediaries Intensive distribution stocking the product in as many outlets as possible Exclusive distribution giving a limited number of dealers the exclusive right to distribute the company’s products in their territories Selective distribution use of more than one but fewer than all of the intermediaries who are willing to carry the company’s products Responsibilities of Channel Members The producer and the intermediaries need to agr...
View Full Document
This note was uploaded on 04/08/2014 for the course MKTG 304 taught by Professor Nyer during the Fall '12 term at Chapman University .
- Fall '12